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Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy that boosts a website’s visibility in search engine results pages (SERPs) primarily through paid advertising. By bidding on relevant keywords, businesses can display ads at the top or bottom of search results, attracting potential customers actively seeking their products or services. SEM, often referred to as paid search or pay-per-click (PPC), offers a measurable and efficient way to reach a targeted audience and drive website traffic.

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