Search Engine Marketing (SEM) is a powerful digital strategy designed to increase a website’s presence in search engine results pages (SERPs) through paid advertising. By strategically bidding on relevant keywords, businesses can secure prime ad placements at the top or bottom of search results, reaching customers actively searching for their products or services. Often referred to as Pay-Per-Click (PPC) advertising, SEM provides a cost-effective, measurable approach to drive targeted traffic, enhance brand visibility, and increase conversions.